Hatch Design

September 23, 2010 § Leave a comment

The last two days have been very inspiring. I received an email from my friend and colleague, Doug Powell, informing me of a lecture and reception being given at the MN History Center about Hatch Design, a San Francisco based branding and design firm run by a former mid-western designer,  Joel Templin. Joel attended the University of Wisconsin Stout and started his design career in Minneapolis. He has enjoyed a successful design career spanning more than 17 years and is recognized as one of the most sought-after design professionals in the country. He and his company, Hatch Design, continue to innovate and create distinctive work for some of the world’s biggest brands.

After attending the lecture, reception and the subsequent gallery opening of Hatch Design’s work in the College of Visual Arts Gallery, I came away energized about our business. The style and direction of the work makes me realize why I got into this crazy business known as design. Most of the pieces have a heavy emphasis on typography (oh, yeah) and color. The use of colorful line art illustration is refreshing rather than the over use and dependence on 4-color imagery.  Hatch’s solutions were elegant and had wonderful color palettes. Every project was an outstanding visual solution to some particular challenging design projects. Joel and Hatch Design’s approach is based on the belief that the best design is honest, hands-on, and human.

If you are interested in excellent brand design, get over to the the College of Visual Arts Gallery and check it out.

The Hatch Design show runs until October 9th.

For more information on Hatch Design and Joel Templin go to:



Welcome to Boxing Cats Blog

September 20, 2010 § Leave a comment

So this is blogging. I have contemplated it for some time and have decided that it is better to dive in and learn as I go. The possibilities are exciting and the opportunities to explore the landscape of blogging and develop a sense of what I may have to offer in this now crowded blog world. Our theme is “Design, typography and other fare.” That is as accurate as I can get. My two primary interests as a designer are design and typography. Design covers not just graphic design but all things designed and how design works in relationship to society, improving and interacting with our environment.

“Design is not the narrow application of formal skills, it is a way of thinking.”

— Chris Pullman

“Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”

— Steve Jobs

Typography holds a special place in my life as a graphics professional. My earliest memories about typography were from visiting the Pioneer Press newspaper office on the weekends when my father was working either the copy or city editors desk. He would take me down to the press room and I was immediately drawn to the Linotype operators. The noise and the heat were brutal but it was fascinating to a seven year old to watch the lead type slugs come out. The operators would give me individual lead character slugs and show me how they would job case and layout an article. I fell in love with type from that moment on. If you want to really fall in love with typography or really understand it’s importance in design and culture, I suggest you watch the documentary movie titled “Helvetica”. Here is the link:  http://www.helveticafilm.com/

“A man who would letterspace lower case would steal sheep.”

— Frederic Goudy

Oh yes, the “other fare” is about everything else that surrounds design from a business, cultural and just a human point of view.

Welcome and I hope to provide something of interest for you and stimulate some wonderful conversation.

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